Dancing dogs, opera singers, street dancers…the winners of Britain's Got Talent so far have been a mixed bunch.

But scooping first place in the ITV talent show isn’t just about getting the chance to perform in front of The Queen at the Royal Variety Performance.

Albums, films and endorsements can all follow. Although, for some acts, long-term success has proved to be elusive.

Ahead of this weekend's series 11 grand final, we take a look at what the ten previous champions are up to now.

1. Paul Potts – 2007

Paul Potts

As the very first winner of Britain’s Got Talent in 2007, former mobile phone salesman and opera singer Paul Potts took the UK by storm.

His debut album One Chance went double Platinum, topping the charts in nine countries around the world. He has subsequently released four further albums.

A film biopic of Potts’ life – with James Corden in the lead role – was released in 2013. The film also starred Julie Walters, and took over $10 million at the box office.

He is currently playing to sold-out shows in South Korea and has reportedly made over £5 million since winning the show.

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2. George Sampson – 2008

George Sampson

George Sampson was just 14 years old when he won the second series of the show with his street dance performances.

Post-BGT, Sampson has had a varied career, with a role in the 2008 West End production of Into The Hoods, making dance DVDs and also releasing a single, Get Up On The Dance Floor – which reached number 30 in the UK chart.

Sampson has also turned his hand to acting, with major roles in BBC drama Waterloo Road and Sky’s Mount Pleasant.

Meanwhile, he landed a cameo role in Emmerdale in 2016.

3. Diversity – 2009

Diversity

The dance troupe famously – and surprisingly – beat Susan Boyle to win the third series of the ITV talent show, and have stayed in the limelight since.

As Diversity, they have embarked on several nationwide tours, but several of the members have also enjoyed solo success.

Ashley Banjo was a judge on talent show Got To Dance, before landing his own programme, while Perri Kiely won the second series of ITV’s Splash! last year and is a regular host at the Nickelodeon Kids Choice Awards.

Banjo co-hosted BBC One Saturday night game show Can't Touch This and was a judge on ITV's Dance, Dance, Dance competition.

Jordan Banjo took part in the 2016 series of I'm a Celebrity, finishing 9th.

The group are back on Britain's Got Talent for the 2017 final, performing as special guests.

4. Spelbound – 2010

Spelbound

The public’s love of dance acts hadn’t waned by 2010, when gymnastic troupe Spelbound somersaulted their way to victory.

They released a DVD that same year, and have since performed at the London Olympics closing ceremony in 2012.

In 2015 Spelbound performed in Paris alongside comedian Michael McIntyre for a one-off event and several of the group were involved in the celebrity gymnastics series Tumble.

5. Jai McDowall – 2011

Jai McDowall

The Scottish singer was the surprise winner of the fifth series of Britain’s Got Talent, beating then 12-year-old singer Ronan Parke to victory.

After only nine months, McDowall was dropped by Simon Cowell’s record label after his debut album only reached number 54 in the charts – with Cowell subsequently admitting that he wished McDowall had not won the contest.

Since then, McDowall has continued to gig across the country, and has supported former Pop Idol runner-up Gareth Gates on tour.

The latest posts on his official website claim that he is still working on new material and another album in the studio, but there haven't been any updates this year.

Amanda Holden mocked Jai during an episode of More Talent this year, replying "Who?" when asked about the 2011 winner.

6. Ashleigh and Pudsey – 2012

Ashleigh and Pudsey

As the first dog act to win Britain’s Got Talent – beating operatic duo Jonathan and Charlotte – Ashleigh Butler and her dog Pudsey have remained popular.

Pudsey starred in the TV adaptation of the book Mr Stink, alongside Hugh Bonneville, and the pair have also performed in several pantomimes and theatre productions.

They were also the second Britain’s Got Talent act (after Paul Potts) to have a film made about them, with Pudsey: The Movie being released in 2014. Show judge David Walliams lent his voice to Pudsey for the film.

They also appeared as judges on ITV's short-lived talent shows That Dog Can Dance hosted by Christine Bleakley and ITV2's Top Dog Model.

Ashleigh Butler: Where are they now - Interview

Pudsey is also reported to have bagged £100,000 for his debut book deal.

The pair made their final Crufts appearance with an emotional round at the 2017 competition.

7. Attraction – 2013

Attraction

Hungarian shadow theatre act Attraction courted controversy when they became the first foreign act to win Britain’s Got Talent. However, at the time, Cowell said: "We will always welcome talent, wherever it is in the world."

Since the show, they have performed in Las Vegas, as well as fronting a TV ad campaign for insurance.

8. Collabro – 2014

Collabro

The band - Michael Auger, Richard Hadfield, Jamie Lambert, Matthew Pagan and Thomas J Redgrave – released their debut album in 2014 after winning the show, and it reached number 1 in the UK chart.

They followed it up with a big money deal for a second record - Act Two - which reached number two in the UK charts last year.

In 2016, Richard Hadfrield dramatically quit the group, but the remaining four members have continued and released their latest album Home earlier this year, featuring a mix of stage and pop classics.

9. Jules and Matisse - 2015

Jules and Matisse

The show's second dog act to storm to victory had their win undermined by post-show controversy as viewers complained they had been 'duped' by their performance in the final.

The inclusion of another dog, who looked similar to Matissa, during a tightrope trick wasn't made clear to viewers and Ofcom got over 200 complaints.

Ofcom ruled that BGT had misled viewers, but the dog double act wasn't stripped of its title or prize money. Jules still appeared at the Royal Variety Performance and they were invited back for the live shows in 2016.

10. Richard Jones - 2016

Britain's Got Talent 2016 winner Richard Jones

The show's first ever magician winner, Richard Jones is already one of BGT's most successful contestants. The former army officer, who still plays in the Band of the Household Cavalry, launches his own TV show Operation Magic on Saturday, April 15th, before the new series of Got Talent premieres.

Later this year, he heads out on his first solo tour, Power of Imagination, which runs from April until May. 

Speaking about how the ITV show changed his life, he told What's On TV: "When I was a kid I always had two dreams… three ambitions in life, I wanted to be a musician, a soldier and a magician and I’m pleased to say I’m doing all three of those things, so I’m living the dream on three fronts really because I’m still in the army, I haven’t left, a lot of people assume I’ve left, but I’m staying because I love my job in the army.

"But they give me a lot of free time, a lot of flexibility to go away and do shows, so I’m doing a lot on TV at the minute, I’m doing my tour, so I’m doing magic all over the country and all over the world and I’m kinda representing the army at the same time."

Catch up on Britain's Got Talent on BT TV via the ITV Hub app.

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