With days, weeks and months of getting up close and personal in the Strictly Come Dancing training room, it’s hardly surprising that so many celebrities and professional dancers end up sharing more than just a Tango.
The so-called ‘Strictly curse’ has become its own entity, with many couples becoming romantically involved during or after their time on the show.
Mollie King and AJ Pritchard were forced to deny rumours about them being a couple on This Morning this week (November 30).
"No were not together, we're not," insisted Mollie. The pairing had been taunted by their Strictly co-stars the week before, who chanted 'kiss!' at them.
"I think on Strictly people always like to see a romance and because we're both single… everyone loves a love story.
"We're just loving the show so much, it's just the most incredible experience."
Giovanni Pernice and Debbie McGee have also sparked rumours of a romance. The Italian star is 27-years-younger than his partner, but added fuel to the suggestions that there is more to their dancefloor chemistry than practice and good dancing.
"I've got the winning partner, not just in this competition, but for the rest of my life," Giovanni told the Mirror. "Debbie has to be the best person I've met in this country so far. She is just amazing."
Previously, McGee shared a kiss with Giovanni on the live shows in a spontaneous moment of intimacy.
"In rehearsals, I just caressed his cheek gently. But then I didn't realise until I watched it back, I really went for it! It was a bit of a smacker!" she told This Morning.
Charlotte Hawkins was forced to defend her innocence and Davood's 'chemistry' Nadiya Bychkova has made the front pages of the tabloids.
Elsewhere, Strictly pros Karen and Kevin Clifton have confessed that the show has put a strain on their marriage. Kevin apologised to Karen during his exit speech with Susan Calman and Karen admitted the pair's relationship hadn't always been smooth.
Here are 15 people who have fallen victim to it down the years.
The Emmerdale and Hollyoaks soap star has caused a stir in the 2017 series by apparently starting a relationship with a pro dancer, who she isn't partnered with.
Atkinson and Gorka Marquez apparently struck up a relationship in early training and the tabloids believe that they are now a couple. This could get problematic if Gemma and Aljaz and Gorka and Alexandra reach the latter stages of the show.
Adding fuel to the rumours, Atkinson told The Mirror: “I think he’s absolutely brilliant and we are getting to know each other, but for now the main focus is dancing."
When asked whether they would pursue a relationship after the show, she said: "We’ll see."
2. Louise Redknapp
Louise and Jamie Redknapp has always seemed like a rock solid couple, but one year on from her stint in the ballroom and the pair are now in a seriously strained relationship and many tabloid reports claim that their 18-year marriage is over.
If the popstar and footballer can't defeat the Strictly Curse, nobody will.
3. Daisy Lowe
Daisy Lowe became the first victim of the Strictly curse in 2016 after splitting with boyfriend Bradley 'Frankie' Wade.
The couple's short-lived relationship couldn't cope with the strain of her training schedule and they split up during her time on the show..
4. Georgia May Foote and Giovanni Pernice
Coronation Street actress Georgia May Foote was dating fellow Corrie star Sean Ward when she was partnered with Giovanni Pernice in the 2015 series of Strictly Come Dancing.
Shortly afterwards, the pair went public with their relationship posting plenty of loved-up pictures online. However, just before the start of the latest series of Strictly, Georgia and Giovanni decided to call it quits.
As he heads into the brand new series, Giovanni is again a single man...
5. Kara Tointon and Artem Chigvintsev
Kara Tointon and Artem Chigvintsev were one of Strictly’s hottest pairings when they were put together in 2010. Their chemistry – especially when lifting the Glitterball trophy as champions – was palpable.
They quickly confirmed a romance after the end of the show and were together for four years until splitting in 2014, partly due to Artem’s visa problems that kept the pair apart.
6. Ali Bastian and Brian Fortuna
Former Hollyoaks actress Ali Bastian and Strictly professional Brian Fortuna began dating when they were partnered together on the show in 2009.
However, the pair split up a year later when their romance fizzled out.
7. Matt Di Angelo and Flavia Cacace
This was one of the messiest Strictly romances, and it involved EastEnders actor Matt Di Angelo and Flavia Cacace in 2007.
When the couple were partnered together, Flavia had been dating fellow professional Vincent Simone for 11 years. However, she soon left him for Matt, who was only 19 years old at the time.
Speaking about the romance years later, Matt said: “It was a pretty crazy time. It was front page news. The funny thing was the story did not start off as true, but the more you read it, the more you started to believe it and actually act on it.”
The story got even more complicated when Flavia left Matt in 2010 for her new celebrity partner, Jimi Mistry…
8. Jimi Mistry and Flavia Cacace
Weeks after announcing that she had broken up with Matt Di Angelo, Flavia Cacace revealed that she was dating former Coronation Street actor and new celebrity dance partner Jimi Mistry in 2010.
The pair have now been together over five years, and wed in December 2013.
9. Joe Calzaghe and Kristina Rihanoff
It didn’t take boxer Joe Calzaghe long to fall for Kristina Rihanoff’s charms. Only a week into his training on the show in 2009, he split up with his girlfriend of five years Jo Emma Larvin.
The pair were together for an impressive four years, but broke up in 2013 after Kristina revealed that the couple wanted different things. She said: “He wanted a girlfriend at home with his family in Wales, but he didn't want to get married or have children and I didn't want to give up that dream. And I won't live a lie, because life is too short.”
10. Ben Cohen and Kristina Rihanoff
Ben Cohen and Kristina Rihanoff caused more than a bit of commotion when they competed together on Strictly Come Dancing.
They got together after the series – and are still together now – but Kristina was adamant that she hadn’t played a part in his break-up from his wife.
“I wasn’t involved in the breaking up of his marriage,” she said in an interview.
However, Ben’s ex-wife Abby had a different story. “My husband, who I was with for 23 years, unconditionally loved and was completely loyal to in every respect, has left me for a f***ing Russian dancer,” she said.
“He's done the dirty on me. I'm just trying to recover from what has been the most horrific time of my life.”
Meanwhile in January 2016, Kristina revealed that she was pregnant with the couple's baby.
11. Natasha Kaplinsky and Brendan Cole
Neither Natasha Kaplinsky nor Brendan Cole has ever confirmed that anything more than dancing happened between them when they were partnered during the first series of Strictly Come Dancing.
They might have won the show, but they were also plagued with romance rumours. After dancing together, Brendan dumped his then-fiancée and Strictly professional Camilla Dallerup while Natasha broke up with long-term partner Mike Barnard.
12. Rachel Riley and Pasha Kovalev
The Countdown presenter is still adamant that nothing romantic happened between her and her dance partner while they were competing on Strictly Come Dancing. When they were partnered in the 2014 series of the show, Rachel was married to husband Jamie Gilbert.
She announced that her 16-month marriage – and nine-year relationship – was over soon after the series ended and confirmed that she and Pasha Kovalev were an item.
13. Susanna Reid
Former BBC Breakfast host Susanna Reid was partnered with Kevin Clifton on the series in 2013, and although nothing happened between the pair, she still succumbed to the curse of Strictly.
After being in a relationship with Dominic Cotton for 15 years, the 44-year-old announced that the couple had split up shortly after Strictly Come Dancing had ended.
14. Caroline Flack
Caroline Flack had been dating boyfriend Jack Street for a year and a half when she started Strictly Come Dancing. However, the pair separated towards the end of the series in 2014.
A spokesperson for the star said that there was no one else involved and that their relationship “came to a natural end”.
15. Helen George
The Call the Midwife actress, 31, revealed that she was splitting up with her husband of three years, Oliver Boot, as she was heading into Strictly Come Dancing in 2015.
Despite not being linked to any of the Strictly professional dancers or fellow celebrities, a spokesperson for the actress said at the time: “I can confirm that Helen separated from her husband some time ago".
Strictly Come Dancing continues on Saturdays on BBC One.
Catch up on episodes on BT TV via the BBC iPlayer app.