The boardroom is opening its doors once more to 18 new candidates hoping to win the approval of Lord Sugar and pocket £250,000 for their business idea.
But who will hear the immortal words “you’re fired” and who will fight off all the competition to be victorious?
Meet the brave entrepreneurs putting themselves in the firing line for the 13th series of The Apprentice, and place your bets on who looks like they’ll be toasting their success.
Occupation: Project Engineer
Andrew, a project engineer in the aerospace industry, says his best business quality is his relentless work ethic. He admits he can’t always hold his tongue, especially if people are not pulling their weight, which can get him into trouble. Andrew believes that his confidence will see him go far in the process.
He says: “I don’t blow smoke up someone’s behind. If someone deserves credit, I will give them it.”
Occupation: Owner, PR Fashion Agency
Anisa owns her own fashion PR consultancy and says she gets irritated if people are slow to grasp concepts. She admits she can find it hard to listen and sometimes misses things when she is excited about an idea.
She says: “I’ve got everything Lord Sugar needs in a business partner. I’m passionate, dynamic and persistent – he’ll love that."
Occupation: Owner, Clothing Company
Bushra is owner and designer of her own modest fashion label, creating luxury apparel for Muslim women. Inspired by Coco Chanel, she believes her skills and determination are all she needs to succeed in The Apprentice, but she’s known to be pushy to get what she wants.
She says: “I’ve been raised not to be a pushover - in the words of Destiny’s Child, ‘I’m an independent woman’.”
Occupation: Management Consultant
Charles has his fingers in many business pies, including a management consultancy, a watch-trading company and a comparison website. He believes his best qualities are his passion, drive and determination but admits he can talk too much and doesn’t always listen.
He says: “When life throws you lemons, make and sell lemonade for a healthy profit.”
Occupation: Owner, Online Retail Store
Daniel believes his best quality is his loyalty. He runs an e-retail cosmetic business but admits to being disorganised and regularly leaving things to the last minute. He prides himself on being straightforward and honest, but can sometimes rub people up the wrong way ‘because the truth is hard to hear’.
He says: “I don’t get on with people with a stick up their arse.”
Occupation: Owner Florist Chain
Elizabeth describes herself as a ‘slightly bonkers country girl’ and has a love of dogs and horses. She is a hands on practical person and will have a go at doing any job. She thinks her killer business instincts mean she’s good at making snap decisions.
She says: “My big feet are good for two things; getting me into trouble as they’re as big as my mouth and I constantly get them stuck in it, but they also kick butt.”
Elliot Van Emden
Occupation: Owner Legal Firm
To his mates, Elliot is nicknamed Tory Boy as he used to work in the office of David Cameron before he became Prime Minister. He aims to band together with who he thinks are the stronger candidates early on to secure his place in the final.
He says: “Sometimes to get to the top, you have to grease the pole behind you”.
Occupation: Sales Executive
Harrison started his own landscaping business aged 19 and is currently working on a number of business ventures including property development, a healthy eating brand and a luxury streetwear brand.
He says: “I have a good work ethic and am always willing to work to full capacity to achieve my goals.”
Occupation: PR & Marketing Manager
Jade creates content to advertise and enhance her clients’ presence on social media. She believes she has the ability to pick up on people’s behaviours, and therefore finds it easy to make friends and build rapport. She thinks her greatest business skills are her creativity and passion.
She says: “I’m extremely emotionally intelligent and able to get the best out of people. I am a brilliant negotiator and I’m not all talk – I put every weird idea into action and get results.”
Occupation: Owner, Recruitment Firm
James runs his own IT recruitment business and considers his drive and ambition to be his best qualities – he believes no one has ambition like him and that his charming nature works well in business. He used to have the nickname Del Boy, and enjoys white-collar boxing as a hobby.
He says: “Intimidation is what motivates me. I want to be bigger and more successful than anyone else.”
Occupation: Business Analyst
Jeff is a business analyst and semi-pro hip-hop dancer. Over the past 10 years he has trained several times a week, even performing at the O2 Arena. He has been a fan of The Apprentice since he was a teenager.
He says: “I bring character, charm and swagger to the table. Coupled with my professional and educational experience, I am sure I will be able to separate myself from the rest.”
Occupation: Digital Marketing Manager
Joanna creates multi-channel strategies to improve the digital footprint of companies. She considers being determined and a great talker to be her best qualities. She hates being patronised, but will remain resilient on the show.
She says: “My demeanour can be related to the saying ‘Don’t wake a sleeping lion’ - If you underestimate me I might just bite.”
Occupation: Business Owner, Construction
Michaela mostly works on the day-to-day operations of a construction magazine, alongside her role at several other companies in the building sector. She believes she is very easy-going and tries to see the positive in all situations, but admits she can sometimes have a short fuse. Working as a woman in a very male-dominated industry, she says she despises men who talk down to her.
She says: “I have no patience for people who say stupid stuff, and I can’t cope with lazy people.”
Occupation: Digital Product Consultant
Ross helps businesses launch and improve their digital products and services. He doesn’t have a role model, preferring to trust his own judgement and forge his own path rather than following in the footsteps of others. He plans to sit back and let people ‘dig their own graves’ before burying them in the boardroom.
He says: “I’m usually the smartest person in any room and I’ll make sure people know that.”
Occupation: Owner, Event Company
Alongside running his business supplying entertainment to events, Sajan works at a health and safety consultancy as the Head of HR. He claims that the majority of candidates will be using him as their role model after the series, and believes his greatest quality is his ability to read people, but does admit that sometimes he doesn’t listen enough.
He says: “I am like a Chinese dish – potent, deliciously driven, full of flavour and I sure do sizzle.”
Occupation: Owner, Clothing Company
Sarah owns a ladies’ fashion shop and believes her loyalty is one of her best qualities. She thinks it’s vital to be determined and strong-willed in business. She loves being her own boss and cites that being herself and never letting her guard down will help her win.
She says: “I am the definition of a girl boss – I get things done and make things happen.”
Occupation: Owner, Confectionery Company
Sarah runs a sweet gifting business of confectionery products for retailers and corporate clients. She considers herself to be a people person and believes her ability to sell is one of her greatest assets. She doesn’t think she needs tactics to win, intending to simply be herself throughout the process.
She says: “Women are like tea bags – you don’t know how strong they are until you put them in hot water.”
Occupation: Owner, Wedding Company
Siobhan owns a wedding service company for couples in the UK who want to get married in Dubai and considers herself to be very direct. Her role model is Colonel Sanders, founder of KFC – as ‘at the age of 65, he had knocked on over 1,000 doors over a period of two years trying to sell his recipe before getting his first yes, he never gave up on his dream’.
She says: “I fly aeroplanes, scuba dive, jump off cliffs, paraglide; I’m a blogger and a mother - as well as running my wedding planning business. A lot of people call me superwoman.”
The Apprentice returns on Wednesday, October 4 at 9pm on BBC One.