Watch our new BT ad – starring Ewan McGregor, Robin van Persie and Alex Oxlade-Chamberlain

Watch the Hollywood actor star in new campaign alongside the Premier League footballers.

Last updated: 21 April 2015 - 11.39am

Ewan McGregor, Robin van Persie and Alex Oxlade-Chamberlain are the stars of our new TV adverts.

The renowned actor and footballers give viewers an entertaining insight into the world of advertising in the ads, which are part of a longer-term ‘Behind The Scenes’ campaign.

A variety of famous actors, celebrities and leading sports personalities will feature in the ads, which poke fun at the world of advertising.

The first ad – which you can watch by clicking on the picture above – promotes BT TV and features a mysterious leather-clad rider dramatically smashing through the back wall of the set on a motorcycle, followed by spectacular pyrotechnics – before Ewan questions the merits of the stunt.

In another ad, promoting BT Infinity, Ewan is seen sat on a sofa with a laptop doing nothing – and again questions the team behind the campaign. You can watch this advert by clicking below:

Both adverts will premiere at 9.10pm on Friday night, during the Gogglebox ad break on Channel 4.

Ewan said: “I’m thrilled to be starring in this new campaign for BT. I hope the viewing public enjoy the action, alongside the laughs."

Ewan McGregor stars in the new BT adverts

David James, BT Consumer Marketing Director, said: “BT is very excited to be launching its new marketing campaign. It follows our previous hugely popular campaigns, including Adam and Jane’s love story as well as the flatmates. The public got to know these characters and took them into their hearts. We are confident that they will do the same with our new host of intriguing characters.

“BT has an extremely attractive TV and Broadband offer for consumers and we wanted to introduce these to the public, in an entertaining and unique way. After all, it is not often that you see Ewan McGregor hanging out with footballers Robin Van Persie and Alex Oxlade-Chamberlain, along with a group of zombies and Vikings. We have stuck with the humorous nature of our previous marketing campaigns which have proved so popular.”

For more information about getting BT TV, visit You can find out more about BT Infinity at

Behind the scenes

Hassim the Creative Director explains the thought process behind the ad.


The team discuss the making of the ad.


Ewan McGregor meets Rick the stuntman.


Ewan and Rick compare injuries. But who has suffered more?


Ewan gets up close and personal with a viking and a zombie.


Ewan and the junior client take a well-earned selfie.

BT TV customers - Watch now on the BT Player

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